Tips for Navigating the Fundraising Maze – Part I
Robert O. Patterson, JD
The Center for Association Resources, Inc.
Americans, for the most part, are compassionate. They give generously – over $335 billion in 2013, according to GivingUSA – to thousands of nonprofit organizations that do incredible things with those donations. But sponsors, donors, and nonprofit organizations submit that more could be done if there were more resources available. Sponsors and donors are concerned that their giving is not making a real difference. Yet nonprofit organizations that truly make a difference for people and causes struggle to find enough money to fund their efforts.
Good corporate citizens and community members have come to rely on nonprofit organizations to increasingly respond to the country’s most critical social problems. They have become the safety net of last resort, the nation’s collective conscience, the entities that care for the people, places, and things that really matter to our society. Even so, nonprofit organizations are finding it harder to fund their programs.
The main reason for this challenge is that sponsors and donors are inundated with giving requests, and many organizations do not do a good job of differentiating themselves. Nonprofit professionals still have few valuable tools at their disposal that effectively drive funds to their organizations.
Here are a few tips to help you navigate the fundraising maze:
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