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The MIM SM is an electronic survey with an integrated spreadsheet that captures
quantifiable member data. This data includes key statistical information
that provides an accurate measurement of a member’s attitudes, beliefs,
preferences and future intentions. MIM SM incorporates several proven
scientific models and can be effectively used in determining a member’s
perceptions about an organization’s services, programs, and products.
Currently, an excellent way to obtain critical input from your members, short
of speaking with each member, is to conduct a member satisfaction survey.
Although these generic surveys are very helpful when constructed appropriately,
they do not always provide the organization the ability to forecast
future needs accurately. Our methodology allows you to predict a member’s
future preferences regarding the introduction of new services, programs,
and products as well as their attitudes toward the strategic direction
of their organization.
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