We employ leading edge research methodology, using easy to complete, intuitive questionnaires, giving you the answers to vital questions accurately and clearly. The Center's difference means that you work with veteran research professionals, rather than embellished generalists.

Through our core group of dedicated member research professionals, we provide cost-effective, highly customized assistance to organizations seeking added knowledge about their constituents through means such as traditional membership surveys, online surveys, focus groups and individual interviews. Our analytic techniques include:

• Segmentation analyses – segmenting consumers/members for messaging purposes, to determine drivers of response by category
• Response/Retention analyses – to determine impact of response based on key factors
• Marketing/Mix analyses – helps organizations better allocate their resources
• Multinomial logistic models – assortment analysis
• Price elasticity analyses – to determine price responsiveness
• Revenue analyses – to determine drivers of revenue along with simulation tools to determine impact for various client types

Our proven Market Intelligence Model lets you obtain a valid statistical sampling of what your members are really thinking. Click here for our Market Intelligence Model.

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